Decision brief
Advertiser, competitor, user, deadline, known constraints, and the single decision the brief must change.
Meta decision-brief design partners
Bring one live decision. Get the first brief free.
Up to three solo media buyers or small agencies with a real pitch, kickoff, or creative refresh due in the next 14 days. We turn current public Meta ad evidence into one traceable next test—without inventing spend, ROAS, or winners.
Free work only when a real decision exists
“Which one creative route should we brief next—and what evidence weakens it?”
To qualify, name the real advertiser, one relevant competitor, the decision, the person who will use the brief, and a deadline within 14 days. No generic report, anonymous download, or fabricated performance estimate.
A small artifact designed to be used—not admired.
Evidence matrix
Five to eight current public ads with dates, formats, observable claims, exact links, and explicit unknowns.
One ready-to-test decision card
Decision role, audience assumption, hook direction, creative structure, claim boundary, cited evidence, strongest counter-signal, expected learning, and the missing buyer-supplied measurement gate.
Three observable patterns
What visibly repeats, what is genuinely different, and what may deserve a new test—without calling repetition a winner.
Use checkpoint
After the real decision, tell us what changed, what was ignored, and whether another brief would be worth paying for.
Every hypothesis carries its own audit trail.
TEST CARD 01 / 01 READY FOR BUYER REVIEW
- Decision role
- Challenge the current hook without changing the offer.
- Creative structure
- Problem recognition → bounded proof → single action.
- Evidence
- Direct public-ad citations, capture dates, and observed pattern.
- Counter-signal
- The strongest relevant example that weakens the hypothesis.
- Measurement
- The buyer chooses the metric, minimum spend or sample, and guardrail before launch.
- Next decision
- Keep, revise, or stop, defined before the result is known.
A narrow process with visible gates.
- 0h
Qualify the decision
We accept only a named advertiser, competitor, decision, user, and deadline within 14 days.
- 6h
Freeze the evidence
Five to eight current public records are captured, deduplicated, cited, and separated from inference.
- 18h
Build and challenge
Three observations and one decision card are checked against counter-signals and claim boundaries.
- 24h
Deliver, then measure use
You use or reject the brief in the real workflow and tell us exactly what changed.
What the design-partner brief includes—and leaves out.
Included
- One defined creative decision
- One relevant competitor and five to eight current public ads
- Three observable patterns with exact evidence links
- One falsifiable decision card and one factual correction pass
Not included
- Claims about competitor spend, ROAS, conversions, or “winners”
- Finished design, video production, copy variants, or media buying
- Private account audit or access to client ad accounts
- Unlimited revisions, markets, offers, or strategy consulting
Design-partner application
Bring five concrete inputs. Get one useful decision brief.
Share the advertiser and website, one competitor, the decision, who will use the brief, and the deadline. We accept at most three free first briefs.